As the technology develops, computers and software’s gets more powerful. With the appearance of the internet people have easier access to news and don’t have to rely on television, newspapers or the radio to fulfil their needs for knowledge about the world we live in.
More and more people, especially the young generation, use mainly the internet to get the information that they need. Most of them don’t subscribe for a newspaper to be delivered to their homes like is more customary for the elders.
Though this is the reality it’s not the end for the media companies, because most of them publish news on the internet through their homepages. If people choose to use the internet for newsflash, they usually log on to the media homepages to quench their thirst for news.
We’ll have to see what happens in the future about the life of newspapers, especially in Iceland (I don’t really know the development in other countries). Nearly all the young generation are getting attached to their computers and the internet and wouldn’t trade them for nothing. Therefore, why reading a newspaper if you can read the same news online?
Do you have any figures for internet vs. traditional media usage in Iceland? Not a key point, but would be interesting to see.
ReplyDeleteI was thinking about a similar thing today actually, whilst I use the internet as one of my main news sources (along with the BBC world service which is awesome, so long as you are south of Borganes!) I tend to use traditional outlets - the Guardian, BBC, New York Times.
Of course the online version is actually quite different these days, especially with the (over)use of twitter for any breaking news story - but as you point out it is the same source.
Problem is I don't pay for anything when I do this.
simon